The development and rise of new technologies, coupled with a business transformation that has become "obsessed" with focusing on customers, is changing how solution providers and tech vendors talk with their customers, a Forrester analyst told solution providers Tuesday.
"It's not a technology conversation anymore; it's a business conversation," Bobby Cameron said during a 45-minute presentation at the Best of Breed Conference in Atlanta, sponsored by The Channel Company, the parent of IT Best Of Breed.