Midmarket organizations are attractive sales targets for solution providers for a simple reason, according to Larry Bonfante, a former CIO who now runs CIO Bench Coach, consulting to and advising executives.
What can solution providers do for midmarket IT organizations?
Take it from someone who has sat in the CIO's chair. Larry Bonfante, formerly the CIO of the United States Tennis Association, has decades of leadership experience in midmarket and Fortune 500 companies. Today, as an executive coach with CIO Bench Coach, he consults to current CIOs, other director- and VP-level IT executives, and executives in other business disciplines.
(NOTE: This story was originally posted to CRN.com April 28.)
What would solution providers do with more money, courtesy of the federal government? Executives said they'd add salespeople and redouble investments in cutting-edge software and services if the Trump administration's business tax reform succeeds.