|Dell EMC has online resources for content syndication, social media and other marketing campaign tactics that are available to partners at no charge.|
|How well do your marketing and sales organizations work separately – and together? Here are some insights from a recent HubSpot study.|
Mistakes can be our best teacher. So, in part to commemorate Social Media Day, here are things you should avoid when it comes to social media.
|Partner marketing chief Cheryl Cook tells how channel partners are benefiting via social media and getting help with MDF.|
The look of a marketing message can be just as important as the message itself, two executives with solution providers say.
|Global Knowledge says these half-dozen stood out among several from its recent survey of IT certifications.|
As a B2B marketer, you understand how important the right tech stack is. But don’t forget why you have that technology to begin with – to serve prospective customers. So get some ideas for how to best serve prospective customers as people in today’s blog post.
Have you ever had a job that you simply couldn’t stand, due to a poor relationship between the decision-makers and the employees responsible for carrying out those decisions?
The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a poorly designed process by the company, or because the customer has a more complex use case.
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach.
Words are subtle indicators to tell a potential customer “we understand you specifically” and “this offer is meant for people like you.” To truly speak our customers’ language, we must listen to them because our customers may be very different from us.
|One solution provider instills it as a core value, and a study sees benefits for employers in better morale and career development.|
Social selling has been found to be a revenue enhancer for businesses, including solution providers.
|Sites like LinkedIn and Twitter help with branding and sales. Here are tips from marketing experts on how to do social media right.|
But first, conquer three challenges that solution providers' marketing and sales teams face in a hypercompetitive landscape.
|Content lies at the core of many solution providers' marketing strategies. Here's how you can keep your target audience engaged and interested.|
If email is at the heart of your marketing strategy, here are ways to generate more interest from target customers.