|Dell EMC has online resources for content syndication, social media and other marketing campaign tactics that are available to partners at no charge.|
|How well do your marketing and sales organizations work separately – and together? Here are some insights from a recent HubSpot study.|
Mistakes can be our best teacher. So, in part to commemorate Social Media Day, here are things you should avoid when it comes to social media.
|Partner marketing chief Cheryl Cook tells how channel partners are benefiting via social media and getting help with MDF.|
The look of a marketing message can be just as important as the message itself, two executives with solution providers say.
|Global Knowledge says these half-dozen stood out among several from its recent survey of IT certifications.|
There is no perfect formula to keep customers interested in your email marketing. However, there are some tactics and ideas you can use to make them perceive and understand the value your emails are offering to them, to get them through from open, to clickthrough, and finally onto conversion.
Northwestern University’s Spiegel Research Center recently conducted research into how online reviews influence sales.
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff.
: Marketing is full of subtle tactics that you see everywhere, but it’s a matter of connecting the jargon to the tactic. In this MarketingSherpa post, we discuss radio buttons — what they are, how to use them and how to test your audience’s response to them.
This year at MarketingSherpa Summit, we interviewed Jonathan Levey, Senior Digital Marketing Manager, Flexjet, about the company's journey developing an app for its Skyjet brand that both aligned with business strategy and exceeded customer needs.
|One solution provider instills it as a core value, and a study sees benefits for employers in better morale and career development.|
Social selling has been found to be a revenue enhancer for businesses, including solution providers.
|Sites like LinkedIn and Twitter help with branding and sales. Here are tips from marketing experts on how to do social media right.|
But first, conquer three challenges that solution providers' marketing and sales teams face in a hypercompetitive landscape.
|Content lies at the core of many solution providers' marketing strategies. Here's how you can keep your target audience engaged and interested.|
If email is at the heart of your marketing strategy, here are ways to generate more interest from target customers.