Industry Insights From IBM

Excel in the Cognitive Era: Join the IBM Watson Build

Over the past year, IBM has initiated a series of programs to help you, our IBM Business Partners, develop greater expertise and higher-value solutions to help our mutual clients redefine markets and lead their industries. With the launch of our new PartnerWorld program in January, IBM has moved vigorously from a product-centric model to one focused on competencies, customer satisfaction and revenue, all to empower you to excel in the Cognitive Era.

The best of two worlds with Cisco and IBM

Converged infrastructure deployments have become a critical foundation of cloud and traditional data centers. Market surveys conducted by leading industry analyst firm Enterprise Strategy Group (ESG) show 56 percent of enterprises plan to deploy converged infrastructure, while 32 percent already have.1

Highlights from the IBM PartnerWorld Leadership Conference 2017

After the whirlwind of this year’s PartnerWorld Leadership Conference, where do I begin? Seeing so many of our Business Partners sharing their success stories on stage was great to validate what we all know—IBM’s winning strategy is driving new opportunities for our clients and our Business Partners.

Empowering our Business Partners in the Cognitive Era

On January 1, we launched our newly redesigned PartnerWorld program to help you, our IBM Business Partners, develop expertise and higher-value solutions that will help our joint clients disrupt their markets and lead in their industries.

Lead, win and grow in the Commercial Segment with IBM

In 2017, IBM is deploying a new integrated and holistic go-to-market strategy designed to help you capture opportunity and growth in our Commercial segment. What is the Commercial market segment? It’s the IBM-defined customer segment that includes companies that are not (yet) large IBM clients.