Industry Insights From IBM

Empowering our Business Partners in the Cognitive Era

On January 1, we launched our newly redesigned PartnerWorld program to help you, our IBM Business Partners, develop expertise and higher-value solutions that will help our joint clients disrupt their markets and lead in their industries.

Lead, win and grow in the Commercial Segment with IBM

In 2017, IBM is deploying a new integrated and holistic go-to-market strategy designed to help you capture opportunity and growth in our Commercial segment. What is the Commercial market segment? It’s the IBM-defined customer segment that includes companies that are not (yet) large IBM clients.

The Cognitive Era unfolds: Register for PartnerWorld Leadership Conference 2017

As the year comes to an end and the fourth quarter closes, it’s only natural to take stock of our achievements together. More importantly, it’s time to go beyond that. After all, “business as usual” is a cliché for a reason—in my endless travels around the globe, I’m hearing that you, our IBM Business Partners, are just as excited as IBM about joining us on our journey into the Cognitive Era, where Watson and solutions based on Watson have begun to represent the future of meeting client demand.

The new PartnerWorld program is here!

Welcome to the new PartnerWorld program—redesigned and reinvigorated to make it easier than ever for IBM Business Partners to build expertise, deliver client value and be rewarded for their achievements.

Discover new revenue and margin opportunities for hybrid clouds with IBM Spectrum Virtualize software

As an IBM Business Partner faced with a growing set of options around hybrid clouds, zeroing in on that special sauce that gives you and your clients a competitive edge can be overwhelmingly challenging. Software defined storage (SDS) has been positioned by storage analysts as one of the critical technologies that can really help clients in their journey to the cloud—private or public.

IBM Bluemix evolution spurs growth for the channel

IBM first launched Bluemix, its cloud platform, in February 2014 as the future of IBM Cloud. It became a game changer, bringing together market-leading capabilities from across IBM and our third-party ecosystem to help enterprises, developers and startups build, run and manage applications in the cloud.