Best Marketing

Hybrid cloud and all-Flash take your business to the next level

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Hybrid cloud technologies and Flash storage are crucial to your customers’ business. IBM’s announcement of new hybrid cloud solutions and all-Flash offerings based on our award-winning IBM Spectrum Storage family underscores IBM’s continuing commitment to delivering the best in hybrid cloud solutions for our mutual clients

Three SEO Tips To Spark More Website Traffic

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Mani Narayan (pictured) is director of demand generation at Intermedia, a cloud business application provider based in Mountain View, Calif., that's No. 189 on CRN's Solution Provider 500 list.

Organic search drives 51 percent of channel partners' website traffic, on average, and yields an average 14.6 percent close rate on sales leads. By contrast, email marketing has a close rate of roughly 1.7 percent.

Sales, Meet Marketing: The Channel's Shift Brings The Functions Closer Together

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As more channel partners shift from transactional to service provider models – fed in large part by the rise of the cloud – their approach to sales must shift as well.

And in the quest for more recurring revenue, it's becoming increasingly important to not only land new customers, but to manage the relationships with existing customers.

How You Can Turbocharge Your Content Marketing

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Any business owner knows that creating and building brand awareness is critical to growing revenue.

In the technology industry, many solution providers have placed content as a core element of their marketing strategies, helped by the growth of the web as a publishing platform.

For David Furth, CEO of Leap The Pond, a provider of accounting solutions based in Milford, Conn., content marketing – specifically through blogs and whitepapers - has been critical to his company's recent growth.

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