Best Marketing

5 Solution Provider Blogs That Are Worth A Look

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Blogging For Dollars – But Not Before Influence

Generating thought leadership in the information technology industry has become a cornerstone of marketing strategies since the dawn of the Internet. The development and rise of blogs – especially among solution providers – has helped connect subject-matter experts with potential customers over the last decade.

How Small Changes In Sales, Marketing Can Help Drive Growth

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(Note: This story was originally posted to CRN.com Aug. 24.)

Satisfying the customer is one thing. Delighting the customer is even better, attendees at this week's XChange 2016 conference were told.

Small changes in sales and marketing can go a long way when it comes to growing a solution provider’s business, Jonathan Fisher, chairman and founding partner of BrandExtract, said Wednesday at the conference, hosted by IT Best Of Breed's parent, The Channel Company, in San Antonio.

What's In A Brand? It's All About Feelings

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(Note: This article was originally posted to CRN.com Aug. 23.)

The success of a brand is based on the feelings it conjures up within human beings -- not just on products and services -- and that has big implications for anyone running an IT business and aiming to grow, according to a branding strategist.

Humans want to feel something from brands they do business with, brand strategist Melanie Spring said during a keynote at XChange 2016 Monday.  

Blog Roundup: The IT Organization And Pokemon Go

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What’s on the minds of VARs and solution providers? Each week, ITBestOfBreed takes a trip through their blogs in search of perspectives that can help broaden your knowledge of current information technology issues.

Here are three recent posts.

IT WEAPONS: The risks and opportunities behind Pokemon Go

IT leaders need to spend time understanding the implications and make decisions that fit business needs and policies, this post asserts.

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