Best Marketing

Have You Tweaked Your SEO Strategy Lately?

You can write and post a treasure trove of attractive content and post it to your website, but like the proverbial tree that falls in the forest and is not heard by anyone, can you get plenty of people to read it?

That's the challenge with digital marketing that's made easier by search engine optimization (SEO). But for as long as SEO has been around, it has changed with new rules and search algorithms that require marketers to occasionally tweak their SEO strategies.

XChange Panel To Partners: Get On Board With Digital Marketing

(NOTE: This story was originally posted to March 7.)

Here's one way your company can make a mark in digital marketing: When 10th Magnitude, a born-in-the-cloud Microsoft Azure partner, wanted to drive sales leads in the DevOps community around the Chef platform, it created a YouTube video titled "The Chef Prince of Azure."

What Tech Buyers Want Before The Sale

What do you need to do to land the sale?

It takes a combination of effective marketing, a clear message to the market, and a two-way conversation between a solution provider and a potential technology customer, according to TCI Marketing Services.

TCI, a cloud-enabled, demand-generation provider that helps B2B technology marketers, cited three key steps if – effectively executed – can convince someone to do a deal with you, each of which emphasized the importance of getting your message out into the market.

Write On! IT Pros Are Reading More Marketing Content

More Content – Please!

Many solution providers know the value of content in cajoling potential customers toward buying.

And businesses – especially their IT departments – are paying attention, according to a recent report from NetLine Corp., a content syndication and lead-generation network based in Los Gatos, Calif.

Want More Sales Leads? Email Is Still A Winner

Of all the weapons marketers have to generate sales, email is still king, according to Chief Marketer, which provides insight for marketing executives.
In a survey conducted last summer of mostly business-to-business marketers, email emerged as the top source of leads and the top producer of leads that generate the highest returns on investment.

Large Format Commercial Displays Experience 40 Percent U.S. Revenue Growth in the B2B Indirect Channel in 2016, According to NPD

According to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service, large format commercial displays (LFCDs) saw some of the strongest growth in the B2B indirect channel over the past year, compared to other NPD categories.