You can write and post a treasure trove of attractive content and post it to your website, but like the proverbial tree that falls in the forest and is not heard by anyone, can you get plenty of people to read it?
That's the challenge with digital marketing that's made easier by search engine optimization (SEO). But for as long as SEO has been around, it has changed with new rules and search algorithms that require marketers to occasionally tweak their SEO strategies.
(NOTE: This story was originally posted to CRN.com March 7.)
Here's one way your company can make a mark in digital marketing: When 10th Magnitude, a born-in-the-cloud Microsoft Azure partner, wanted to drive sales leads in the DevOps community around the Chef platform, it created a YouTube video titled "The Chef Prince of Azure."
It takes a combination of effective marketing, a clear message to the market, and a two-way conversation between a solution provider and a potential technology customer, according to TCI Marketing Services.
TCI, a cloud-enabled, demand-generation provider that helps B2B technology marketers, cited three key steps if – effectively executed – can convince someone to do a deal with you, each of which emphasized the importance of getting your message out into the market.
Of all the weapons marketers have to generate sales, email is still king, according to Chief Marketer, which provides insight for marketing executives.
In a survey conducted last summer of mostly business-to-business marketers, email emerged as the top source of leads and the top producer of leads that generate the highest returns on investment.
The start of a new year is a time for reflection and resolutions. As we move through January we often shape and finalize goals and objectives for the upcoming year. However, in the business world the most important question is how did the last year end?
According to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service, large format commercial displays (LFCDs) saw some of the strongest growth in the B2B indirect channel over the past year, compared to other NPD categories.