Best Marketing

How Social Media Can Boost Sales

Social media may be an effective way to enhance your company's brand, but how much can it enhance your revenue?

Apparently a lot, for most businesses. About three of every five organizations that engage in what's called social selling reported a significant positive impact on revenue in 2016, according to data from Feedback Systems, a market research firm and consultancy.

Announcing IBM integration capabilities for blockchain

Everyone loves making year-end predictions, and this one was a popular pick from last year: blockchain would disrupt everything in 2017, including integration. Those making that claim are right on the money. Blockchain—a shared, immutable ledger for recording the history of transactions—needs the most secure integration right now. Here’s why.