Best Marketing

5 Reasons VARs Should Add Secure File Sharing And Collaboration

Scott Gordon

There are so many opportunities for partners in security today that, sometimes, it can be hard to choose where to place your bets. Scott Gordon (pictured), chief operating officer at security vendor FinalCode, said one area partners should evaluate is secure file sharing and collaboration, an area he said is driving more attention from customers and is evolving to be more user-friendly.

Can Partners Generate More Recurring Revenue Through Wireless?

Natasha Royer Coons

The channel has been cleaning up for years selling wireline solutions from the major carriers, but selling wireless was an offering that solution providers have largely ignored.

Selling wireless has historically been more trouble than it’s worth. For a lot of hassle and only a one-time commission, most solution providers have kept their distance in favor of more lucrative solutions that promised monthly recurring revenue.

Get The Most Out Of Twitter, Facebook And LinkedIn

Businesses need to understand the major differences when they market and brand themselves through the social networking juggernauts Twitter, Facebook and LinkedIn. To best utilize social media, solution providers need to view these three platforms as different marketing pipelines, says Christine Heckart (pictured), chief marketing officer at networking vendor Brocade Communications.

Is Your IT Staff A Help Or Hindrance To More Revenue?

(Stella Goulet is chief marketing officer of Avanade – No. 23 on CRN’s Solution Provider 500 list - a global company based in Seattle with more than 27,000 employees.)

Epiphanies strike suddenly. One came to me recently as I prepared for a presentation to a group of chief marketing officers.

How Attached Sales Produce Greater Value for All

Everyone knows the old business adage “It takes money to make money.” The cost of sales is made up of a number of variables – sales salaries, commissions, expenses, and marketing. The cost of sales is also compounded by time: The longer it takes to find and close a sales opportunity, the more expenses increase.

Meet A Security Startup That Found Success In Early Channel Investment

When Denise Hayman was evaluating joining Cyphort (her seventh security startup) around a year ago, she said she had her doubts about a security startup that dove so early into a channel go-to-market.

“I’ve been doing this a long time,” Hayman said. “I had doubts.”

However, Hayman, now vice president of worldwide sales and channels at Cyphort, said the company’s channel-first focus has proven to have very strong traction and it's looking to accelerate that growth in 2016.

Take a Look Behind EMC XtremIO and the All Flash Array “Curtain”—Marketing Hype or True Competitive Advantage?

When it comes to all flash array (AFA) selection, it can be easy to fall for the flashy (pun intended) presentation that contains seemingly clear advantages over the competition. It’s important look beyond the slick appearance to see if there’s substance to back up the claims, or if it’s purely a case of smoke and mirrors.

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