How to sell more managed services (Part 2 of 3: leveraging social media)

Submitted by Tan Ansari on June 17, 2014, 5:40 pm EDT

Once upon a time cold calling was the number one technique for generating sales. It still works. But in today’s sales 2.0 environment, social media has emerged as a key success factor for engaging new prospects, demonstrating value, and getting sticky with new and current customers.

Why Marketing Enablement for the Channel?

Submitted by Stacie Rodriguez on June 11, 2014, 10:40 am EDT

In my last blog The Evolution of Enablement, I discussed the role of marketing enablement as a hand-in-glove function to sales and technical enablement. Today I want to explore what marketing enablement means to the channel and why is it so important in the partner:vendor relationship.

Rethink Your Marketing Newsletters

Submitted by Heather Clancy on June 9, 2014, 12:30 pm EDT

Here are some ideas for improving your marketing newsletters

Should You Take Your Marketing Mobile?

Submitted by Heather Clancy on June 3, 2014, 1:25 pm EDT

More marketing executives are shifting a significant portion of their outreach to social networks and other digital media. Over the next four years, the portion of messaging optimized for mobile platforms will skyrocket, according to BIA/Kelsey research.

Why Bluewolf Is Investing In Gamification

Submitted by Heather Clancy on May 20, 2014, 10:10 am EDT

The cloud integrator's employees are encouraged to share their knowledge on social networks: both externally with customers and prospects, and internally with each other. To make that idea more appealing, its marketing team uses a rewards program managed using Bunchball.

Are You Using An Effective Elevator Pitch?

Submitted by Heather Clancy on May 20, 2014, 7:45 am EDT

The need to articulate your company's mission and value quickly in an elevator pitch is more important than ever. Here are tips for making every word count.

Introducing Marketing Academy for EMC Business Partners!

Submitted by Fred Kohout on May 16, 2014, 6:10 pm EDT

We just got back from our 3rd annual Global Partner Summit event, and all I can say is 'WOW!' What an incredible conference. For partners, there were so many big announcements and so much rich content, but one highlight that I am especially thrilled about is the brand new Marketing Academy for EMC Business Partners.

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Best Marketing

How to sell more managed services (Part 2 of 3: leveraging social media)

Why Marketing Enablement for the Channel?

Rethink Your Marketing Newsletters

Should You Take Your Marketing Mobile?

Why Bluewolf Is Investing In Gamification

Are You Using An Effective Elevator Pitch?

Introducing Marketing Academy for EMC Business Partners!

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