Best Marketing

The (Cyber) Storm is Coming. Are Your Clients Protected?

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IT security, a.k.a. cyber security, is the pressing topic on everyone’s mind — from the board of directors to the IT tech. Every day headlines scream about sophisticated new attacks on major websites, media, and tech companies and new data breaches. If you search the web for IT security, Google returns a mind-blowing 392 million results.

How Do You Define Value: Traditional Backup or Business Continuity?

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You’re on the right track starting with backup. Every business today should have some type of backup product in place, and most businesses are familiar with it in general. But, you knew a “but” was coming, while backup is necessary, is it enough? Is it enough for businesses to protect themselves against costly downtime? And, is it enough for you to ensure recurring revenue. Quite simply, no.

The Alchemist: The power to blend art with science in a way no one can ignore

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Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series.

Social Media 101, Circa 2014

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As a tech journalist, I spend more time than I'd care to admit poking around on Twitter, Facebook and YouTube, sharing articles, testimonials and other information tidbits that I think might appeal to my followers.

Yes, I also engage in shameless self-promotion of my own articles along the way because, after all, I'm trying to track which topics interest my readers and which don't so I can spend my time in the most useful manner possible.

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