Best Marketing

Avoid These Blunders For Content Marketing Success

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When it comes to content marketing, you can probably think of partners and competitors who do it well, and others that, well, they're trying.

In content marketing, companies gently woo customers by producing blogs, videos, guides, white papers and other content that isn't explicitly marketing material or advertising.

A solid content marketing strategy can help enhance a brand's image and marketing efforts overall, but a lackluster effort can come up disappointingly empty.

How To Be A Social Media Superstar

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The IT industry has some serious social media firepower, and there are a number of channel players who are on top of their Twitter game these days, too.

It's notable that many of these channel "twitterati" are not wide-eyed twentysomethings, but experienced managers who have developed a good understanding of the reach and value of a strong social media presence.

Marketing Challenges? Let's Talk

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When I started at EMC two years ago, the role of partner marketing for the Americas was in transition. I had a great team and an opportunity to start with an almost blank slate. We created a new strategy, changing the way we serve our partners in the Americas. We’ve gone from executing with you to empowering you to achieve the goals you’ve set for your organization and yourself. We understand that for EMC to succeed, you have to succeed.

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