Best Marketing

BIF10: Branding, Market Awareness Key To Startup Success

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Walt Mossberg

Developing a personal brand and not being afraid to borrow others' ideas are the keys to a successful startup, according to Walt Mossberg.

Mossberg discussed his experience launching online technology website Re/code earlier this year during the Business Innovation Factory's BIF10 conference Thursday in Providence, R.I.

First and foremost, Mossberg said deciding what you stand for, promoting it, and delivering on it are integral to attracting users and funding.

BIF10: Hire A Chief Digital Officer, Do Everything On Twitter

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Vala Afshar has rewritten the rules of corporate social media by reaching beyond the IT industry and engaging in horizontal communications.

Afshar, the chief marketing officer for software-defined networking company Extreme Networks, has amassed more than 35,000 Twitter followers despite only joining the social network in 2011. He's written a book "The Pursuit of Social Business Excellence," operates a popular Huffington Post blog and hosts a weekly podcast.

25 Channel Twitterati You Should Be Following

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Exclusive!

A few weeks ago, I chatted with Pinnacle marketing executive Amber Lawhun to compile our tips for customer testimonials article. One thing that stuck with me was her thoughts about using the company's Twitter account to communicate short feedback and comments shared by customers, rather than feeling compelled to wait for full-blown testimonials.

How Solution Providers Can Increase Their Recurring Revenue Potential with Cloud Backup Services

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A recent IDC Market Spotlight reports significant growth opportunities for cloud backup and recovery service providers with the market exceeding over $2 billion in spending in 2013 and double-digit growth. MSPs (managed service providers) can use backup-as-a-service (BaaS) and disaster recovery-as-a-service (DRaaS) to differentiate their portfolio, cross-sell new services to existing customers and expand into new markets, among other benefits

CompTIA’s Managed Print Trustmark Helped MPS Supplies Network Create a Complete Chain of Competence

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When Supplies Network opened in 1991, the business functioned solely as a wholesale distributor of computer and imaging supplies. As competition heightened and its customers demanded a more comprehensive menu of services, the company evolved into a managed print services (MPS) provider, with the CompTIA Managed Print Trustmark playing a role in its success.

How 2nd Watch Wins With Cloud Migration

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Matt Gerber of 2nd Watch

2nd Watch is a great example of an IT services business created to solve a personal need. When its founders wanted to move pieces of IT infrastructure for their previous companies to Amazon Web Services (AWS), they couldn't find anyone experienced enough to pull off the migration. Their solution was to build those skills themselves.

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