Best Marketing

Social Media Marketing Is About Influence, Not Popularity

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As a marketing executive, you're always trying to gain influence among customers and potential customers.

With influence comes motivation and support. Ultimately, marketing efforts allow you to know the passions and pain points of customers and prospects. This is especially pressing when it comes to social media marketing, according to a recent white paper by the folks at Awareness Inc. that lays out the keys to influence.

Mega Mentor: The power to get the most from others

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As I mentioned in my previous blogs about our trip to Chicago this year for Cisco Marketing Velocity, we have some excellent superheroes of our own here at Cisco. I am thrilled to work with team members every day that embody many of these superhero traits, and as a marketing executive, it is thrilling to see folks on my team taking on the role of Mega Mentor.

Reach Into the Cloud for Recurring Service Revenues

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While all SMB customers experience similar IT challenges, not all are willing or ready to embrace a proactive and managed approach to IT services. The reasons why are illustrated best by the classic IT Maturity Model, which segments the SMB market into five customer types based on how they value and buy IT services. These segments include break-fix, responsive, proactive, managed and utility.

Smart Security for Today's Smart Homes: Don't Let Attackers Spoil your Holiday

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With the holiday season around the corner, thoughts turn to a warm home brightened up by the twinkle of seasonal decorations. It’s always tempting to opt for the high-tech solution and control your festive lights with one of the growing number of home automation devices available. However, Symantec has found that some of these devices contain security flaws that could allow attackers to gain access to your home network.

What Your Business Can Learn From Obama And Romney Twitter Feeds

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Is your social media strategy too bureaucratic?

Too many advisors spoil the tweet.

Just call the above a modern day update to the idiom about cooks and broth. At least that's the take-a-way from a fascinating report on the behind-the-scenes Twitter strategies of presidential candidate Mitt Romney and President Barack Obama during the 2012 presidential election.

Need marketing help? Look to your suppliers

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Marketing is your most effective and powerful way of telling the world about your products and services—and then converting at least some of that world into paying customers. How important is marketing? Very. The average large corporation spends about 10 percent of its annual revenue on marketing, according to research firm Gartner. On a percentage basis, that’s nearly three times as much as those same corporations spend on IT, Gartner adds.

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