Report Card On Digital Marketing
Do you have a "mature" digital marketing function? Or is it still growing up?
As solution providers strive to get closer to their customers and bring in new ones, digital marketing vehicles such as content, video and email have proven to be valuable for two reasons: reaching a target audience and demonstrating return on investment more easily.
"The beauty of digital is that you can actually track the analytics of it," says Paula Como Kauth, senior director of marketing at New York-based solution provider BCM One. "I think over 50 percent of your marketing [spend] should be digital."
So, how well is business, in general, doing with digital marketing? IT staffing specialist TEKsystems, based in Hanover, Md., has taken a swing at that, dividing the digital marketing efforts of businesses in all industries into four categories based on a January poll of over 250 senior marketing executives. Click through to read about the company's take, as well as the viewpoints of marketing executives for solution providers interviewed by ITBestOfBreed.