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Interview: Ted Rubin – Social Media Influencer & Keynote Speaker ~ via @SimpleBlissMag

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BY TED RUBIN • WITH NO COMMENTS BY LISA DINON ON SEPTEMBER 7, 2015 Ted Rubin and I “met” back in 2010 via social media and Ted’s extraordinary personality and commitment to establishing and maintaining connections is what has made him who he is today. His “Return on Relationship” theory of engaging in a more ... Read more

How Advance Auto Parts Uses Online Videos to Increase Conversion

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"We see a lift, definitely, in conversion, whenever we have video on the page," Val DuVernet, Senior Program Manager, Advance Auto Parts, said during an interview with Daniel Burstein, Director of Editorial Content, MarketingSherpa, in the MarketingSherpa Media Center at IRCE 2015. Read on to learn the three biggest lessons learned from Val's interview and watch the video to get your own ideas for using video to improve your brand's conversion.

Email Marketing: Establishing a process to organize thoughtful campaigns

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Tweet As an Operations Manager, I believe it is vital to establish processes that ultimately work for you and benefit your team. So I get very excited when I find a new process that could help my team with their workloads. The challenge I often face though is, how do I implement and make this […]

How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template)

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Internal marketing is a difficult but vital skill for any agency creative, account executive or marketing manager. To help you improve your batting average - whether you work for an agency or in a coporate marketing department - today's MarketingSherpa blog post includes a few tips for presenting your campaign, in addition to marketing and advertising ideas to help you win budget, resources and approval. Plus, we're even including a free PowerPoint template to help you the next time you pitch an idea.

How to Drive Your Best Employees to the Competition

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How to Drive Your Best Employees to the Competition ON AUG 29, 15 • BY TED RUBIN Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand ... Read more

Social Media Marketing: 4 steps to identifying the ideal social media platform for your company

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One of the biggest questions surrounding social media marketing surrounds which social media platforms would be the best to invest in. How does a marketer determine where to place their efforts? Casting a wide net might seem like the best answer, but that typically results in an unnecessary waste of time and money. The key is to identify which social media platforms will be conducive to your relationship with consumers. Read on to learn more about determining which social media platforms are best for your brand.

Dun & Bradstreet Overviews Three Approaches to Building an Omnichannel Marketing Strategy

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This MarketingSherpa blog post features a video interview conducted by Courtney Eckerle, Managing Editor, MarketingSherpa, with Jeannine D’Allegro, Global Digital Senior Vice President of Marketing, and her colleague, Jacquelyn Kearns, Senior Vice President, both of Dun & Bradstreet. They briefly discussed the key elements to developing an omni-channel marketing strategy.

Seven Surprisingly Successful Brands on Instagram

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Why do some brands become wildly successful on the social media platform Instagram? If we can study these brands and their creative use of the platform, maybe we can model them for our own brands. Read on to learn what these brands are doing right to generate this type of branding success.

Crawl, Walk, Run: How Ferguson began customer-centric email habits to generate over $21 million in online revenue

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Mary was a first-time attendee at MarketingSherpa Email Summit 2014, and took back what she learned to her office and implemented a transformative, customer-centric campaign that led to her winning Best in Show at Email Summit 2015. Watch this video excerpt to learn how Mary and her team implemented a customer-centric marketing approach to increase company revenue.

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