How Advance Auto Parts Uses Online Videos to Increase Conversion
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"We see a lift, definitely, in conversion, whenever we have video on the page," Val DuVernet, Senior Program Manager, Advance Auto Parts, said during an interview with Daniel Burstein, Director of Editorial Content, MarketingSherpa, in the MarketingSherpa Media Center at IRCE 2015. Read on to learn the three biggest lessons learned from Val's interview and watch the video to get your own ideas for using video to improve your brand's conversion.