Articles from Best Marketing (trending on the web)

SMB Marketing: How an online store generated 659% three-year revenue growth

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The MarketingSherpa blog reports on many elements that make up successful marketing, such as customer service and content marketing. One element of marketing success you shouldn't overlook is passion. Watch now as Marc Lobliner, Chief Marketing Officer, TigerFitness.com, discusses brand passion at the MarketingSherpa Media Center at IRCE 2015.

Customers to Brands: #WSILTY (Why Should I Listen To You?)

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BY TED RUBIN • WITH NO COMMENTS The words “customer experience” and “engagement” are being bandied about a lot lately, and new tools are being created every day to supposedly help brands bridge the gap between engagement and sales. But let’s not get the cart before the horse. Before you go out and spend money ... Read more

Ecommerce: Why online retailers are experimenting with brick-and-mortar locations

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According to Advertising Age, virtual marketing has become the norm. However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores in order to stay ahead of the marketing curve and establish better relationships with their customers. Watch Debbie Hauss's interview from the MarketingSherpa Media Center at IRCE 2015 to learn why expanding to brick-and-mortar stores is becoming common for online retailers.

Why ABC “Always Be Closing” Needs to Change

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  You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale is the end-all of the ... Read more

Dimensional Weight Pricing: How a “17 pound” feather can affect your ecommerce profit margins

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Ecommerce has long been considered to have a cost advantage over bricks-and-mortar retailers. However, these reduced costs come at an expense — Internet retailers rely on a third-party for fulfillment. Read on to learn how changes in shipping costs will affect your ecommerce business.

The interim strategy

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We say we want to treat people fairly, build an institution that will contribute to the culture and embrace diversity. We say we want to do things right the first time, treat people as we would like to be treated and build something that matters. But first… first we say we have to make our ... Read more

Email Marketing 101: How to determine the right email content for your subscribers

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How can you avoid being a pain in a customer's inbox? The answer is in targeting your content. It is one of the most important, and sometimes underutilized, elements of email marketing. At the MarketingSherpa Email Summit 2015 Media Center, Courtney Eckerle, Managing Editor, MarketingSherpa, interviewed Jessica Best, Digital Marketer, emfluence, on ways marketers can focus on their customers in order to build the right content.

The Power of Visuals: How four companies effectively used visual content and three tools to get you started

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Tweet An image is a powerful tool in the digital world. It can draw attention, communicate value, increase shareability and so much more. In fact, HubSpot pulled together the “17 Stats You Should Know About Visual Content Marketing in 2015” to display this. From what your peers are doing to how effective visual content is […]

Stop Batching and Blasting: An interview from Email Summit 2015

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This MarketingSherpa Blog post features a live interview conducted by Erin Hogg, MarketingSherpa reporter, with Diana Primeau, Director of Member, Services User Engagement Team, CBS Interactive. They discussed why batch-and-blast emails are dead and how to immediately begin sending emails that are relevant.

Email Marketing: How to utilize your consumer data without being creepy

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Thanks to the Internet, marketers have the ability to collect and use an absurd amount of personal consumer data. As marketers, we’ve used this data to guide consumers to ideal products and services without them even knowing. Well, let me revise that last statement — we used to do this without consumers knowing.

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