Articles from Best Marketing (trending on the web)

Tis the Season for Re-Gifting: Lessons from holiday commercials on the value of re-purposing content

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In the age of the Internet, customers have access to new content all the time. This encourages marketers to be constantly thinking of new, dynamic campaigns. Read on to learn what there is to be learned from holiday campaigns that play the same commercial for decades at a time.

Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg)

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This blog post is part two of MarketingSherpa's interview with Pulitzer Prize-winning reporter for The New York Times and author of The Power of Habit. Read on to learn about the reward schedule for customers, conducting research that informs effective writing and optimizing the habits in your day-to-day life, along with the following question – can you leverage the science of habit and still be an ethical, customer-first marketer?

How Bad Structure Kills Creativity, Productivity and Morale ~ via @Workfront_inc

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Poor work structure not only kills creativity, says Ted Rubin, but also ruins all the factors that create success. As part of the Workfront “Structure Grows Creativity” project, we asked marketing thought leaders to give us their take on the ongoing “Structure vs. Creativity” debate. This is what Ted Rubin, speaker, strategist, and CMO at Brand ... Read more

Disruptive Technology is Disrupting Behavior

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I study disruptive technology, specifically innovative technology that gains so much momentum that it disrupts markets and ultimately businesses. In the past several years, disruptive technology has become so pervasive that I’ve had to further focus my work on studying only disruptive technologies that are impacting customer and employee behavior, expectations and values and affecting ... Read more

IBM Delivers Online Merchants New Cognitive Capabilities That Turn Commerce Insights into More Powerful Customer Experiences

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Watson Analytics Allows Brands to Use Everyday Language to Identify Hidden Data Connections and Drive Better Business Performance IBM (NYSE: IBM) today (Dec 3rd) announced new commerce capabilities that help online merchants easily gain the insights needed to evaluate category and product performance and make quick and effective merchandising decisions. Leveraging cognitive capabilities from Watson ... Read more

Social Media Marketing: How a small diamond dealer got 6 million Vine loops in one year

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When you think of social media marketing, Facebook is probably the first site that comes to mind. And while using Facebook has its merits, it's important for marketers to consider other avenues for promoting their brand on social media. Learn from this interview with Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds, about using emerging social media platforms to create brand awareness.

Roles of the CMO and CIO

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The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This is a big mistake in the new marketing/social world. The CIO manages the implementation of useful ... Read more

How a Roll of Sushi Changed My View on Marketing

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The sushi phenomenon has consumers passionately declaring which restaurants have superior rolls, even though all sushi is made of the same ingredients - rice and raw fish. Read on to learn how the popularity of sushi can translate into a lesson about the nature of a good value proposition.

How Dunkin’ Donuts increased mobile engagement through customer relationships

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Courtney Eckerle, Managing Editor, MarketingSherpa, sat down with John Costello, President of Global Marketing and Innovation Dunkin' Brands, at the MarketingSherpa Media Center at DMA’s &THEN, to talk about increasing mobile engagement.

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