Articles from Best Marketing (trending on the web)

Content Marketing: How to use social media sweepstakes to encourage user-generated content

Submitted by on

In 2014, 45% of B2C marketers reported “producing enough content” as a top challenge. But could marketers be missing an opportunity of generating content by their customers? Watch a video interview with Andy Wang, Digital Brand Marketing Manager, World Kitchen, on how he and his team used a social media sweepstakes to encourage customers to submit pictures of them with their Pyrex products.

Offense and defense, a b2b insight

Submitted by on

Selling change to organizations is difficult. One reason is that change represents a threat, a chance for things to go wrong. It’s no wonder that many people avoid anything that smells of change. Another reason is that different people in the organization have different worldviews, different narratives. Consider the difference between “offense” and “defense” when ... Read more

Email Summit 2015 Panel: How to justify investment in and get the most out of new email technology

Submitted by on

There are so many different vendors in email marketing — how do you know that you’ve selected the right one for your technology needs? Watch this panel from Email Summit 2015 to learn how to justify the investment in technology and how to choose the right technology for your company.

Marketing Management: 6 lessons from The Walking Dead for your team and marketing efforts

Submitted by on

For decades, people have been pulling leadership and life lessons from film and television. The Walking Dead fans like me know that Season 6 has finally arrived. To celebrate, I’ve rounded up six lessons marketing leaders can take away from the drama and apply to their teams. Read on to learn applicable marketing lessons from a dramatic apocalypse story.

Social Media Marketing: When your product delights your customers, customers will help sell it

Submitted by on

Tweet Where does social media success begin? In many cases, it begins well off of an online platform like Facebook or Twitter. It begins with a valuable product. Cambria Jacobs, Vice President of Marketing, Door to Door Organics, sat down with me to discuss the natural and organic grocery company that sells entirely through ecommerce. […]

How to Set Goals by Setting the Controls

Submitted by on

ON OCT 11, 15 • BY TED RUBIN • WITH NO COMMENTS In order to set goals, and accomplish them, you need to have control over certain important controllable aspects of daily life. The bottom line is really your mindset and how you approach your business and life, in the first place. There are so ... Read more

Mail-to-Order Marketing Takeaways: 5 lessons to be learned from subscription boxes

Submitted by on

The subscription box craze has grabbed a hold of consumers and doesn't seem to be letting go any time soon. Subscription boxes are the ultimate way for consumers to enjoy products. Yet, not all companies are built to fit into this model. What can marketers from all brands learn from the success of subscription boxes? Read on to discover five lessons from the boxes that any company can use to promote its product.

B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media

Submitted by on

B2B companies often face a struggle with communications to the outside world. Regularly, products or technologies are shrouded in secrecy with an occasional blimp on social media. Watch this excerpt from &THEN, DMA's annual conference, with Jon Iwata, Senior Vice President of Marketing and Communications, IBM, to discuss how B2B companies can have a voice in a consumer world.

2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees

Submitted by on

The nominees for the 2016 MarketingSherpa Awards are in, and voting for the Readers’ Choice Award is now open. Read on to learn how to vote, about the four finalists as well as their campaign’s top takeaway.

Pages