In an interview with Courtney Eckerle, Managing Editor, MarketingSherpa, at the MarketingSherpa Media Center at DMA's annual event &THEN, Aaron Dun and Richard Delahaye, both of Intronis Inc., discussed B2B marketing, and how to engage customers through interactive campaigns.

It is easy for a brand to stay static, especially when you've built your brand from the ground up. However, to be successful, it is important to move fluidly and respond to customers' wants and needs. Read on to learn from three companies that adjusted their business models to better fit their consumers' needs.

“Selling print devices to large organizations, it’s not a particularly sexy business to be in, so we’re always looking for different ways to try to engage and motivate our customers,” Steven Caunce, Corporate Affairs Manager, Fuji Xerox, said. Read one to learn how Fuji Xerox used the launching of a new product as an opportunity to be creative and accounted for 34% of the Asia-Pacific sales total.

“So when we talk about Millennials in general, we have to think about how vast this demographic really is. So testing becomes key,” Anne Gherini, Head of Marketing, StumbleUpon said. Learn from StumbleUpon about how to best reach Millennials.