Articles from Best Marketing (trending on the web)

From the Westin to the Waffle House: Overcoming the pervasive challenge of company logic

Submitted by Anonymous (not verified) on March 22, 2016, 5:56 am EDT

Every company has its own culture, its own way of doing things. Read on to learn why you should sacrifice our company culture as soon as it sacrifices our customer's experience.

Seven Signs Your Retail Business Needs an Omni-channel Makeover

Submitted by Anonymous (not verified) on March 19, 2016, 6:50 pm EDT

Are your retail customers finding you less attractive lately? Consider your position on the seven signs shared below, and you may decide your retail business needs an omni-channel makeover! This is not just an idle suggestion we’re making, as the omni-channel retail buzz is quickly ... Read more

First Impressions: How to earn your place in customers’ inboxes

Submitted by Anonymous (not verified) on March 18, 2016, 4:52 am EDT

How can your emails earn their place in your customers' inboxes? Read on to learn how to send the best messages in the best way to your prospects.

Recipe for Creating Successful Project Plans

Submitted by Anonymous (not verified) on March 15, 2016, 5:20 am EDT

Just like a recipe, creating a successful project plan takes careful planning. Read on to learn what "ingredients" you can use to whip up effective project plans from your company "kitchen."

How Companies Fail, and Why the Customer Always Wins in the End

Submitted by Anonymous (not verified) on March 11, 2016, 4:20 am EST

Will you push your company closer to the customer or farther away? Read on to learn why customer-first marketing is so important, and why it's so hard.

Who Should Manage Corporate Social Media? Two Experts Weigh In ~via @CreativeGroup

Submitted by Anonymous (not verified) on March 9, 2016, 7:39 am EST

Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two years. But one trend remains the same. According ... Read more

Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

Submitted by Anonymous (not verified) on March 8, 2016, 4:51 am EST

According to Charles Duhigg, best-selling author of The Power of Habit, 40 to 45 percent of what we do every day is a habit. Watch more from his interview at MarketingSherpa Summit 2016 with Courtney Eckerle, Managing Editor, MarketingSherpa.

From 0 to 233,000 Members: 7 steps to running an effective LinkedIn group

Submitted by Anonymous (not verified) on March 4, 2016, 4:46 am EST

LinkedIn groups are one of the many helpful aspects of the professional community on the platform. Read on for ways to create a successful professional LinkedIn network.

Let’s Help Everyone in 2016 “Metaphorically Skip” With Every Interaction

Submitted by Anonymous (not verified) on March 2, 2016, 7:28 am EST

Need to lower the stress from a frustrating workday or find a way to put yourself in that “happy” place? Learn from children and skip. I’m not kidding! It might sound silly, but it really isn’t. The act of skipping (with or without a rope) involves both sides of the brain, plus it improves coordination, ... Read more

Marketing to Millennials: Are we still just selling snake oil?

Submitted by Anonymous (not verified) on March 1, 2016, 2:12 pm EST

Skepticism is the disposition of our age. Read on to learn how to make sure that your ads are not the modern equivalent of snake oil ads.

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