Articles from Best Marketing (trending on the web)

Today’s Social Media Challenge for Younger Generations

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One of the biggest challenges for the younger generations today, in business and trying to make their mark by building their personal brands via social platforms, is that all their screw-ups and “young” mistakes are out in public display for everyone to see. When I was young my stupid moves (and there were a bunch, ... Read more

How maurices Increased ROI by the Strategic Use of Omni-channel Marketing

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Ali Wing, Chief Marketing Officer, and Eric Bibelnieks, Vice President of Enterprise Analytics, both of maurices, sat down with Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, in the MarketingSherpa Media Center at IRCE 2015 to discuss how maurices is using data to help understand how customers are using multiple paths and channels while traveling toward a purchase and which of these paths marketers should invest in.

It’s Not OK to…

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IT’S NOT OK…   It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media.   It is not ok to block employees from accessing social media sites while at work.   It is not ok to discourage employees from building their ... Read more

Six Places to Focus to Make your Website a Revenue Generator

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Despite having more digital marketing channels than ever, it has become harder to connect with customers. But if marketers address getting six key focuses right, they can move forward and close the gap. Read on for insights on closing the gap from Kristin Zhivago, President, Cloud Potential.

Maximizing Multiple Marketing Platforms for Success

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When it comes to the world of footwear, Chinese Laundry is leading the — not only with shoes but also with the management of multiple ecommerce platforms and point-of-sale (POS) systems. Read on about how you can utilize the platforms your team already has in place, and even incorporate new ones.

Is the Brand Love Affair with Snapchat Sustainable?

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The buzz surrounding Snapchat for brands is definitely at a high decibel level. And just like other new social apps, there are lots of tutorials and how-to articles being created on a daily basis to show you how to get the most out of the platform. But what happens after the “shiny new toy” syndrome ... Read more

Video Marketing: Electronics retailer injects fun into product tutorials to achieve 1.75% purchase rate

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Online product tutorial videos are a compelling way for customers to become familiar with your product when they can’t touch and feel it in a store. But beyond the necessary information, can entertainment enhance the user experience? Read on to see how one ecommerce company mixed fun with information to drive online sales.

Social Listening is Finally Getting Some Play

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You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some play in the ... Read more

Mobile Email Marketing Optimization: Tips for beginner and advanced marketers from four experts

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In yesterday’s Chart of the Week article, we shared exclusive data showing how companies employing mobile email optimization tactics are much more likely to realize excellent ROI from email marketing.

To help you achieve top-tier ROI, we interviewed a brand-side marketer, two industry strategists, and a researcher. Read on to get both beginner and advanced tactics to optimize your company’s mobile email marketing.

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