Articles from Best Marketing (trending on the web)

Why the Wall Between Sales and Marketing Needs to Come Down

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That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re clearing the way for the type of collaboration that has long defined online marketing and sales. Major brands have plenty of ... Read more

Smart Brands Have Noticed We’re Moving to a “Connection Economy”

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Smart Brands Have Noticed We’re Moving to a “Connection Economy” Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they ... Read more

Five tips from a personal care industry CEO for setting (and getting approval for) your marketing budget

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The air is getting a little cooler. The kids are back in school. Which means…budget time is not too far away.

To help get you ahead of developing your marketing budget this year, here are some tips for setting your marketing budget and getting the resources you need from a CEO’s perspective.

Social Selling Isn’t About Selling

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Social Selling Isn’t About Selling If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to society in the future. It’s the one thing marketers ... Read more

How to move beyond industry-speak, and start a conversation with your customers

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Abby See, Director of Online Marketing, Sunrise Senior Living, sits down with Courtney Eckerle, the Managing Editor of MarketingSherpa to discuss how she and her team were able to make a huge customer discovery using user experience testing.

Two New Yorkers Collaborate to be the Voice for Restless Brands

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Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true. So two months and 53,000 YouTube views ago, I had no idea something this unpredictable would happen…. Over the course of 5 episodes, we’ve: trampled on ... Read more

Startups 101: How and why a green retailer chose to bootstrap instead of accepting venture capital

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Should you accept outside funding for your startup and give up some control in the process? Or bootstrap the company yourself, but possibly lose out on growth opportunities?

Watch this interview to hear the trade-offs of bootstrapping versus venture capital (VC) funding from the perspective of the founder of a sustainable ecommerce retailer, who has made these decisions for the past seven years.

The Radical Idea: Why investing in the physical world should be part of your social media marketing budget

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Many brands focus their social media marketing budgets on elements they directly control, like software tools and content creation.
However, companies do not fully control how their brands are perceived on social media. So, why not invest some budget in areas that will encourage customers to share your brand in a positive light? Read on for three non-traditional ideas for social media marketing investment.

How a B2B Tech Company generated 650% ROI with a Retro-Cool direct mail campaign

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Customers are constantly bombarded with emails, webinars and event invites. How can we break through all of the clutter and effectively attract our customer’s attention? This was the exact challenge that Intronis had overcome. See how the team generated 650% ROI using a direct mail campaign that played off of customers' retro nostalgia.

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