Articles from Best Marketing (trending on the web)

How a month-long pet photo contest received more than 7,000 votes and over 1,200 entries

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A continuation of one of our most popular case studies of 2016, this blog post focuses on a pet photo contest for My Pooch Face, a pet portrait service, that ran for 30 days and still racked up over 1,200 entries and 7,000 votes.

BRANDS: FOCUS MORE ON EXPERIENCE THAN CAMPAIGNS

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If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by “Liking” Them Before They “Like” You. Why? Because social media success does not come down to a mere numbers game, in spite of what some ... Read more

The Marketer’s (Abbreviated) Guide to Love: How to overcome your own self-interest and become a better marketer

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How do we overcome our own angst-induced self-interest and love our customers? We have fancy ways of doing this, of course. We call it competitive analysis, data mining, customer profiling. And while those ways of empathizing can be effective, there’s no substitute for just sitting down and thinking about the desires, fears and angst your customers feel.

DON’T LET YOUR RELATIONSHIPS LANGUISH, THEY’RE WORTH THE EFFORT

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A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see every day, at work or in any social group, are in the best position to learn what you’re all about over time. ... Read more

YOU ARE AN INFLUENCER… EVERYONE INFLUENCES SOMEONE

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There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good content—and kept their audiences engaged by producing more of ... Read more

WHAT 2016 TREND IS DEFINING (OR REDEFINING) MARKETING?

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WHAT 2016 TREND IS DEFINING (OR REDEFINING) MARKETING? One of the biggest trends I’ve seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It’s what I like to call “Looking People in the Eye Digitally,” and it’s great to see people embracing the concept. ... Read more

How Dell Simplified Email Template Design to Improve Engagement

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Having an efficient and effective direct marketing vehicle such as email is critical for the success of Dell’s sizeable direct business. Jessica is part of a team that continuously focuses on email user experience and channel optimization through efforts like responsive design, dynamic content and engaging content integration.

#RETAILRELEVANCY… WHERE WE STAND, WHERE WE’RE HEADED, AND WHY IT MATTERS

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#RETAILRELEVANCY… WHERE WE STAND, WHERE WE’RE HEADED, AND WHY IT MATTERS The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some ... Read more

‘Twas the Night Before Sending: How Ebates created a compelling holiday email send in one day

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Derek Kazee, Director of Retention Marketing, Ebates, will share how his team overcame the biggest obstacle to this entire campaign’s success — cutting through the holiday retail noise to engage with its members about current and upcoming promotions in a fun and informative way.

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