Articles from Best Marketing (trending on the web)

SHOPPERS AS ADVOCATE INFLUENCERS

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Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers because something about their experience with a brand influenced them first… and ... Read more

Snapchat Do’s and Don’ts from HP’s session at MarketingSherpa Summit 2017

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Anyone who has used Snapchat knows that it’s a deeply personal platform — and a notoriously difficult nut for marketers to crack. Discoverability is difficult. Growth is an uphill battle. And, the casual and irreverent nature of the platform runs counter to the marketing strategies of many brands. At MarketingSherpa 2017, HP marketers Stef and Frank walked us through the company's Snapchat journey, from initial research, to securing buy-in, to testing their way into an authentic brand voice, to efficient content production, up to the recent evolution of HP’s Snapchat approach.

AMAZON: THE GOLD STANDARD IN CUSTOMER EXPERIENCE (PART 2)

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Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is no small task. The truth is that both services work quite well, and each has carved out its own (very large) niche in addition to the ... Read more

AMAZON: THE GOLD STANDARD IN CUSTOMER EXPERIENCE (PART 1)

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It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its start selling a single type of product that would soon lose most of its relevance. The fact that Amazon’s Kindle ... Read more

HOW THE IN-STORE EXPERIENCE IS EVOLVING, THANKS TO MOBILE

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If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly familiar – rewards for repeat customers, product recommendations, a ... Read more

Toward civilization

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If war has an opposite, it’s not peace, it’s civilization. (inspired by Ursula LeGuin writing in 1969)     Civilization is the foundation of every successful culture. It permits us to live in safety, without being crippled by fear. It’s the willingness to discuss our differences, not to fight over them. Civilization is efficient, in that ... Read more

WANT MORE FROM YOUR EMPLOYEES… MAKE IT PERSONAL

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Don’t underestimate the value of getting to know your employees and vendors as people. For developing great working relationships plan time for getting together outside work to unwind, taking part in a charitable event, having a meal or just playing. Getting to know your employees doesn’t mean you have to be best friends with ... Read more

Measuring the Effectiveness of Social Media Campaigns in B2B for Internal and External Results

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How can you justify growing your team or asking for a larger budget? The key is telling stories that connect social media metrics to business challenges and goals.

In this MarketingSherpa Summit 2016 Media Center interview, Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, will discuss his takeaways from relating campaigns, tactics and intermediate metrics to business objectives.

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