Articles from Best Marketing (trending on the web)

Customer-First Marketing Research: 4 key data points from research with 2,400 consumers

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All marketers should have three key questions in their head at all times. What do consumers really think about your business practices? What marketing approaches can I use to tell them about our business? And where do they want to hear these messages (i.e. channel preferences)?

To help you get an answer to these questions, we conducted research with 2,400 U.S. consumers, sampled to reflect a close match to the U.S. population's demographics.

#JUSTBENICE ISN’T ALWAYS EASY

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Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a good mood, and you’re surrounded by people whose company you enjoy. But being nice can be hard work when ... Read more

Advice on How to Make the Case for a Customer-centric Transformation

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“Customer-centric” is a buzzword that gets thrown around a lot by marketers. In this article, you’ll find advice from two who really make it happen. Based off of MarketingSherpa data, they’ll walk through the trials, tribulations and tips for customer-centric transformation within your company.

HIRE FOR PASSION, TRAIN FOR SKILLS

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Then… – Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are appreciated and that their opinion matters. Otherwise work is a mindless drudge with no purpose (other than a paycheck), and the employee has no emotional connection to the ... Read more

Customer-First Marketing: Use data to make sure the customer always wins

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Every year when I’m in Las Vegas for MarketingSherpa Summit, I find myself on the casino floor at some point. All roads in Vegas lead through the casino. There’s bright flashing lights and sounds. Lively chatter. General bacchanalia. Gambling looks like a lot of fun, and many people enjoy it. But other than a few […]

INSTEAD OF “CREATING” VIRAL MOMENTS, LOOK FOR REAL-TIME INFLUENCE OPPORTUNITIES

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Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics leave much to be desired. Obsessing over “the big one” all too often means missing out on the smaller moments of influence that ... Read more

Customer Experience Versus Just Experience: Why The Difference Is Key To Brand Relevance

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  Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking ... Read more

Social Media: How to make [the right] friends and influence people [who matter]

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Social media success in business is usually judged by analyzing the number of likes, pins or retweets a post receives. But you can’t build a brand by counting individual affirmations from customers. You build it with a brand voice and a personality that foster long-term content that keep your true followers interested far beyond just one post, one interaction.

Turn customers into your actual friends on social media with content that will have them coming back for the long haul.

ENGAGEMENT: HOW MAKING MEANINGFUL CONNECTIONS LEADS TO BRAND LOYALTY

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Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions ... Read more

Customer-First Marketing: The argument for sending your customers non-transactional emails in two case studies

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While sending ‘ask’ emails might be a basis of your email marketing efforts, it’s important to remember that value is what keeps people engaged. By offering your customers valuable content without asking them for anything, they’ll trust that you’re truly putting them first.

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