Articles from Best Marketing (trending on the web)

Time to Move On: Three email marketing habits your customers are sick of seeing

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The longer you’ve been doing something, the better you get, right? That’s the ideal for most of us. But no matter how long you’ve been an email marketer, there are always bad habits you can fall prey to. Read the three common bad habits discussed in this post to see if they’re ones you need to break.

“MOMENTS” MARKETING

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Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, ... Read more

B2B Marketing: Using behavioral data to create a customer-centric website

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Watch Tom Mahoney, Director, Marketing Operations, DLT speak about his team’s efforts in using behavioral data to match existing customers with already existing content. By streamlining the customer journey with data benchmarks, they were able to more efficiently convert prospects with an improved experience.

THE KEY IS HARNESSING THE POWER OF SOCIAL INFLUENCE IN A COMPELLING WAY…

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The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this ... Read more

Marketing 101: What is taxonomy?

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Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, “taxonomy,” many times as she described her team’s behavioral marketing efforts in a recent case study.

It made me realize that even with as many marketers as I’ve spoken to and interviewed, this term marked a gap in my knowledge. What does taxonomy really mean in our field?

Social Media Marketing: Should I include paid influencers in my marketing spend?

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Customer’s want more than reviews and stars from other customers. They want an expert telling them what products to buy – that’s why influencer marketing has taken off in recent years. With so many brands making room in their marketing spend for paid influencers, should you do it too?

WHAT IS RETURN ON RELATIONSHIP, ROR (#RONR)?

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Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. ROR (#RonR) > ROI.. since ROI will match ... Read more

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