Articles from Best Marketing (trending on the web)

Customer-First Marketing: The customer is always right … but not always right for your company

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Customer feedback can be extremely valuable. It is, essentially, business intelligence direct from the person who most impacts your company’s success. However, just because customer feedback CAN be valuable, that doesn’t mean it’s always the case. Read on for tips to help you separate the signal from the noise.

SEEK OUT AND EMPOWER MOMENTS OF CONNECTION

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Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be wrong in that assumption, but only about the boisterous part. Handler and McCormack’s essay ... Read more

They Won’t Bite: How talking to customers helped Dell EMC turn their content strategy around

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Taking the time to pause production and speak with our customers about the kind of content they want to see is one of those “why didn’t we do this sooner?” moments we talk about so much in marketing.
The Dell EMC had just such a moment. It stopped producing content that was seeing absolutely no traction and began not only focusing on content that customers actually wanted but also getting it in front of them.

What you can learn about automated personalization from Google’s hilarious mistake

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Personalization can be an effective but challenging tactic. If you’ve ever struggled with personalization, take heart with Google’s hilarious mistake in a recent direct mail piece to our organization. And then learn a few lessons from that mistake to improve the accuracy of your own personalization efforts.

THE AGE OF INFLUENCE

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In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website destination ... Read more

The Construct For Digital Transformation And Business Model Innovation

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Digital transformation is the new black. It is one of those catch-all terms that seems to describe any investment in trending digital technologies and modern processes and philosophies. Depending on the role, department and mindset, digital transformation means many things to many different people But, digital transformation is much more than just “digital.” It is also the ... Read more

Marketing 101: What is a GIF?

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We have evolved from phone calls to text messages and countless emojis. And now, thanks to the popularization of GIFs — quick, bite-sized animated graphics that play over and over again in a loop with no sound — we barely need to use any words at all to communicate how we are feeling and what we are thinking. And this transformation is not isolated to our personal lives — brands and marketers are incorporating this type of visual content into their content strategy and campaigns. Why? Because they drive engagement and clickthrough, in both email and social media.

How to drive conversion using a value proposition-focused testing strategy in email marketing

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Value proposition is the maximized, optimized force of the perceived value that you are offering to potential customers. Many marketers, however, leave it on the website and forget about it in email. We’re busy testing this subject line or that, without any real strategy in mind.
A peer example in this blog post will show examples of how to formulate a testing strategy for every element of email marketing, giving you an advantage over the competition and driving conversion.

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