Articles from Best Marketing (trending on the web)

3 Quick Tips to Help You Get the Most Out of the Remainder of your Holiday Marketing Efforts

Submitted by Anonymous (not verified) on November 30, 2017, 5:12 pm EST

Since there are only 24 shopping days left this gift-giving season, we thought we’d share some quick tips you can apply to your last-minute holiday marketing efforts.

RELATIONSHIPS ARE LIKE MUSCLE TISSUE…

Submitted by Anonymous (not verified) on November 28, 2017, 9:04 am EST

Relationships are like muscle tissue… the more they’re engaged, the stronger and more valuable they become. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, and blog posts/content creation, where ... Read more

Micro-yes(s) vs. micro-moments

Submitted by Anonymous (not verified) on November 21, 2017, 1:24 pm EST

In this article, we dive into ideas for using the micro-yes methodology to better serve customers and increase conversion on all your customers’ micro-moments, while improving your overall inbound marketing approach.

Everything is Marketing: Why all CEOs should have marketing backgrounds

Submitted by Anonymous (not verified) on November 17, 2017, 1:13 pm EST

A CEO with a background in creating a value proposition for customers — and delivering on it with everything the company does — could be the key many companies need to maximize shareholder value. Here's why ...

ARROGANCE AND HUBRIS OF SO MANY EXECUTIVES

Submitted by Anonymous (not verified) on November 16, 2017, 6:16 am EST

I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple acknowledgement is not that hard and really should not be too much of a demand on your “incredibly ... Read more

Marketing 101: What is big rock content?

Submitted by Anonymous (not verified) on November 10, 2017, 3:09 pm EST

If your company is just spitting out content to meet your deadlines, your customers will notice. I don't need to tell you that's not a good thing. If you find that you are running out of topics to write about or you feel you've lost sight of your original vision, read on to get real, actionable ideas.

SUCCESSFUL INTEGRATION OF AI INTO CUSTOMER EXPERIENCE REQUIRES A HUMAN TOUCH

Submitted by Anonymous (not verified) on November 8, 2017, 1:36 pm EST

Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial intelligence will impact the business world. Like any other advance, it will be a mixed bag. Our current generation of AI is already helping businesses solve ... Read more

Ask MarketingSherpa: How do I write emails that sell?

Submitted by Anonymous (not verified) on November 3, 2017, 11:19 am EDT

At MarketingSherpa, we get a lot of questions from readers. When one reader asked about how to write more effective emails, we saw it as a good opportunity to discuss stepping back and considering what really makes an effective marketing email.

Marketing 101: What is a unique visitor?

Submitted by Anonymous (not verified) on October 27, 2017, 3:01 pm EDT

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language.

Read on to learn more about using analytics to better understand how your customers are interacting with your site, and how frequently they are doing so.

SOCIAL MEDIA PLATFORMS “WILL” EMPOWER YOUR EMPLOYEES

Submitted by Anonymous (not verified) on October 26, 2017, 7:48 am EDT

Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your customers, handle inventory or do the behind-the-scenes work ... Read more

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