Articles from Best Marketing (trending on the web)

INFLUENCER MARKETING 2018: THE RISE OF THE PERSONAL INFLUENCER

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Guest post by John Andrews My business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve heard him say this at countless speeches and presentations around the world to leaders of marketing and retail and I agree with his statement wholeheartedly. In fact, personal influence has long been the ... Read more

Customer Satisfaction Segmentation: Customer expectations extend beyond the end users of your products

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Only when you determine each type of individual's varying expectations can you determine if your marketing is making the right promise and if your marketing is delivering on that promise.

GET TO KNOW YOUR PROSPECTIVE PARTNERS, COLLEAGUES, AND CUSTOMERS

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Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated college in 1980, and I was taught by my parents to look people in the eye when speaking to them. When ... Read more

AMAZON GOES BRICK AND MORTAR TO CONNECT…

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by Ted RubinRubin and John Andrews Andrews Amazon goes Brick and Mortar to connect… it’s own bookstores, Kohl’s integration, Whole Foods, Pickup centers – they are creating a high consumer touch. AND realize a vast majority of retail sales (especially holiday shopping) starts at Amazon… they have become the go-to search engine for retail (1.2 BB in add ... Read more

EMPLOYEE “IMPACT AND EFFECTIVENESS”

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The most important thing a manager can do to grow her team’s “impact and effectiveness” is to strongly encourage them to be change agents. To step up, be the one who’s brain actually storms in a Brainstorming Session, and be Fearless (FEAR LESS). Empower your Employees and they will Power your Brand. #FollowThePath… #NoLetUp! Previously posted ... Read more

Customers as Value-Creating Partners, Not Just Value-Extraction Targets

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How do customers add value? Everything from providing feedback, to word-of-mouth marketing, to being early adopters for new products. However, I would argue that customers must first be satisfied before they are willing to engage in any of these activities.

The Difference Between Marketing and Advertising (and Why It Matters)

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Marketing is the strategy of educating customers about a company’s choices in the marketplace, who their product or service will be a good fit for, and who it won’t. Advertising is then used to take that strategy and communicate it to an audience. Read on to learn more.

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