Articles from Best Marketing (trending on the web)

Marketing 101: Copywriting vs. Copy Editing vs. Content Writing

Submitted by Anonymous (not verified) on June 8, 2018, 1:07 pm EDT

Here’s a quick guide to help you differentiate between similar roles and find the person with the skill sets you need for your websites, blogs, print ads, direct mail letters, brochures, product spec sheets, catalogs, etc.

Ask MarketingSherpa: Making a career shift (to B2B copywriting)

Submitted by Anonymous (not verified) on June 6, 2018, 9:42 am EDT

If you want to break into the field of copywriting, the more writing experience you can get under your belt, the better. Here are 4 tips.

My Not-So-Great Guild and Yelp Experience: You’ve GOT to be Kidding Me…

Submitted by Anonymous (not verified) on June 5, 2018, 7:24 am EDT

You would think, given everything that has transpired regarding restaurant reviews in digital media over the past decade, that restaurant managers/owners would take the hint that the customer’s experience at their restaurant IS their brand. However, I guess there are some hold-outs that simply don’t get it. Especially since Yelp seems more than willing to ... Read more

Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells

Submitted by Anonymous (not verified) on May 31, 2018, 9:34 am EDT

Read on for an exploration into the concept of value gulfs, and how to use the idea to get more product upgrades and upsells in your marketing.

Video Content for Social Media – How Crucial is it For Your Marketing in 2018?

Submitted by Anonymous (not verified) on May 30, 2018, 8:15 am EDT

With the addition of live streaming we now have the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. I find that I need to use this ability more, but also see so many using it way too much. So… standing ... Read more

Why You Should Never Let Your “Bubble” Burst

Submitted by Anonymous (not verified) on May 17, 2018, 8:16 am EDT

Whether you’ve got a handful of dedicated, vocal connections or a large, diverse group of followers, every single one of us has a “social bubble,” a finite group of people who connect with you and stay connected to engage in some way. The size of your bubble depends on how you approach social, what your ... Read more

Email Testing: 7 tips from your peers for email conversion optimization

Submitted by Anonymous (not verified) on May 10, 2018, 10:56 am EDT

We recently asked the MarketingSherpa audience for tips on running effective email tests. Here are a few of the most helpful responses to consider as you start to develop an email testing program.

How Simple Self-Awareness Affects Relationships

Submitted by Anonymous (not verified) on May 8, 2018, 3:57 am EDT

One of the secrets about just being nice is that it can be pretty easy when you make it a focus at the start of each day. There will always be people who test your limits, but you’ll also get a ton of positive feedback from people who appreciate common courtesy. But what about those ... Read more

Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers

Submitted by Anonymous (not verified) on May 4, 2018, 11:07 am EDT

Etsy is a laboratory of capitalism that any marketers — especially small businesses, entrepreneurs, and startups — can learn from. Here are just a few tips from successful shop owners that can help other marketers who are trying to succeed in an already saturated marketplace.

Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content

Submitted by Anonymous (not verified) on May 1, 2018, 9:51 am EDT

Here are 12 tips to help develop your speaking voice for more effective communication in webinars and interviews because many marketers don’t have time or budget for professional voice-over (VO) artists, or they don’t want someone external representing the brand.

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