Articles from Best Marketing (trending on the web)

Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost

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Every decision you ask prospective customers to make has a perceived value to the customer as well as a perceived cost. This checklist will help you minimize the perceived cost of an email open to help you increase your brand’s email open rate.

Social Doubt: Beware the downside of social proof in social media marketing

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Social proof is a psychological dynamic that helps power some of the success that marketers see from social media.
But there is a downside of social proof in social media marketing. Read on to learn some of its pitfalls and how to avoid them

Marketing 101: What is above the fold?

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The above-the-fold area (also known as “above the scroll”) is an arbitrary amount of space — far smaller on a mobile phone than a desktop computer. But is that arbitrary space enough room to tip the prospect’s mental calculus from “it isn’t worth taking this action” to “it is worth taking this action?”

No One is Perfect: Why Successful Relationships Depend on Being Human

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Maintaining relationships can be hard work, and we all have our little pet excuses that pop up when we may not be in the mood to put in the effort on a given day. The easiest excuse? I need to do this just right to accomplish my goal, otherwise it won’t be worth the effort. But… when ... Read more

Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

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Only 17% of marketers say their email list is rapidly growing. One inhibitor may be your email opt-in form and landing page. Read now and download the free PDF checklist (no form fill required, instant download) to get your email marketing database growing more rapidly.

Business Intelligence: If only more of our customers were like Larry David

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We can’t read customers’ minds, but we can listen attentively to their complaints because they are valuable customer intelligence. It might not matter to us, but if it matters to them it is important. And understanding what customers are thinking is vital to a brand’s success.

Just Be You: Why Authentic Beats Artificial, Every Time

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It’s that time of year for plenty of posts on how to “transform” yourself for the new year, and setting goals to better yourself is certainly a worthy pursuit no matter when you do it. But I can’t help thinking that sometimes, we get so caught up in trying to live up to other people’s expectations that ... Read more

Authenticity Matters: Why Real Honesty and Genuine Opinions Make for Better Content

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You want a recipe for boring, cookie-cutter content? Probably not, but I’m going to give you one anyway. Start out by considering your own opinion, and then forget all about it. Instead, work on producing what you think other people want to see, and saying what they want to hear in the way that you ... Read more

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