Articles from Best Marketing (trending on the web)

LinkedIn Response, When Someone Tells You What You Should and Should Not Post…

Submitted by on

First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting wishes to foster. I am the person, and this is the conversation I wish to foster. Third… this is incredibly relevant to ... Read more

Simplicity Is The New Everyday Low Price

Submitted by on

Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age, and how much waiting was involved. Anyone who has ever ordered something from a catalogue in the mail will know what I mean. Since the ... Read more

Tips For Generating Better Customer Experience

Submitted by on

Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how. ~via RockstarCMO It’s not always easy to boil a big, complex topic like marketing down to its most basic, important elements, but sometimes the truth is simple. No matter what you’re doing, what your strategy says, ... Read more

The Most Overlooked and Critical Component of Customer Experience

Submitted by on

In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves, depending on whether they were observed. What does that have to do with marketing, you say? Let’s translate what we know about quantum ... Read more

The most readily useful Way to publish a fruitful Business and Management Essay

Submitted by on

The most readily useful Way to publish a fruitful Business and Management Essay Any management student gets to write a in today’s modern industrial world management essay at some point. The objective of such pieces would be to offer a understanding of the means the pupil thinks provided a given subject and their standard of […]

Retailers: Discounting Your Way Out of Trouble Is a Death Spiral

Submitted by on

Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success.  When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an effort to bail themselves out? Far too often, they believe that they can discount and ... Read more

Why The Future Of Retail Is Not About The US

Submitted by on

Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies. Ask the average American what the largest retailer in the world is, and ... Read more

Pages