Articles from Best Marketing (trending on the web)

Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them

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Phishing emails are just plain thievery. While phishing emails don’t ultimately deliver value, they do communicate value. Not to everyone, but to a specific audience. And that is why some people act on them.

A Network give you Reach, BUT a Community gives you Power!

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Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways to build your brand, your business, your home. The power of relationships scales up when ... Read more

Closing Time: 20 Major Retailers That Likely Won’t Exist In 10 Years

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Visit your favorite shopping mall – if you still have a favorite – and you can already see the seismic shift in retail taking place across the country. When was the last time you visited a Sports Authority, or RadioShack? What about bargain retailers like Payless Shoes, or kid-friendly stops like Gymboree? Those brands are ... Read more

Fake News Is Nothing New, So… Important to “Learn to Discern”

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Favorite athlete gets in trouble at a nightclub under nebulous circumstances? Fake news. Politician acts directly against the interests of his or her base, but it’s a politician the base happens to really like? Fake news. Respected writer makes a detailed, fact-based case in favor of a policy or position you don’t like? Must be ... Read more

OMG, Facebook Used My Data!!! Now What?

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The scare-mongering that’s going around today about data usage is driving me up the wall. When I see people having meltdowns about Facebook using their data to deliver content to them, I’m thinking: “WHERE THE F*** HAVE YOU ALL BEEN, under a freaking rock???” Would you rather be sorting through loads of junk that doesn’t ... Read more

Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin)

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Learning what target customers aren't telling you directly can be extremely valuable to your marketing efforts, providing critical insights. Your social knowledge base will evolve over time, but here are some good starting points.

Enough Is Enough: Why We Should All Throw Our Support Behind the #MarchForOurLives Movement

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Look back throughout history, and ask yourself where the big, meaningful changes in society come from most often. Is it the people who are invested, often for many years, in the status quo? The folks who are piling up profits thanks to the current system, whatever it is? Nope. So often, the biggest changes in ... Read more

What #FollowThePath Means to Me… and Can Mean to You

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Sometimes, your favorite concepts take on a life of their own, and #FollowThePath definitely qualifies for me. It’s an idea that encompasses much of what I believe is important in business and in life – so naturally it’s based on the ideas that have stuck with me most over the years. I look at it as a ... Read more

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