Articles from Best Marketing (trending on the web)

MY LATEST BOOK IS LIVE… THE AGE OF INFLUENCE: SELLING TO THE DIGITALLY CONNECTED CUSTOMER

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What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence on a personal level, as well as influence from a business perspective. We ... Read more

Five questions to ask to understand customer motivation

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Understanding customer motivation can provide a solid base for your marketing that allows you to be one step ahead throughout the entire buyer’s journey. By asking yourself these five questions, you can get to the bottom of what is driving your customers to purchase — and why they might be falling off.

RESPECT MY TIME… AND GOOD NATURE

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Come on folks… when you reach out and ask for someone’s time, pay attention for the reply. #Respect Can’t tell you how many times people reach out, I reply that I have time that day or the next (trying to do my part to help others and #BeGoodToPeople), and I hear back a week later. Or… ... Read more

Three Cs of Social Selling Success! Content, Curation and Community

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Social Selling is all the rage and if not already, will very soon be the ‘go to’ methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team members and how this compares to Social Sellers in your network ... Read more

Marketing 101: What is a vanity link (or vanity URL)?

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Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.

I WAS ASKED… HOW DO I INCREASE BLOG TRAFFIC AND SEO

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My answer… For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, ... Read more

Momentum Marketing: How to get the ball rolling toward a purchase decision

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For many marketers, there is an intense focus on getting customers to purchase products. Even if you’re an inbound marketer, the pressure is there. In this post, learn how to use the value exchange content can provide to help ensure your company ultimately earns more product and service purchases.

Ask MarketingSherpa: Copywriting for non-native English speakers

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We get a lot of questions from MarketingSherpa newsletter subscribers, and we’re always happy to offer some advice to help their marketing career. In this blog post, we answer a reader’s question about developing outstanding copywriting even though he’s a non-native English speaker.

Customer-first Marketing Strategy: The highest of the five levels of marketing maturity

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What’s your top marketing challenge right now? Generating traffic and leads? New business development? Producing engaging content?

Every organization is on a marketing maturity path toward more strategic marketing that addresses these challenges at a fundamental (not just surface) level.

How far along is your organization on that path? And what steps do you need to take to move to the next step? Read on for a quick snapshot of the progression.

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