Articles from Best Marketing (trending on the web)

GROWTH HACKING…

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“Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And none of these methods can be done without tools. How to go about it? What tools will help you? ... Read more

How brand marketers hitched a ride on the solar eclipse in social media marketing

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Every few years, everyone everywhere stops what they’re doing to watch the BIG THING that is happening, whatever it might be — the OJ Simpson trial, balloon boy or, most recently, last Monday’s (moon-day’s) total solar eclipse.

Take tips from the brand marketers featured in this post on how to stand out from the crowd and grab customers' attention through social media trend jacking.

BRAND VS REPUTATION

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The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand is only ... Read more

Been there, done that: Are marketers neglecting the mobile app experience?

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Are you ignoring your customer’s mobile app experience? You set it up, got it going, but have you continued to nurture and listen to customers in that channel? In this Sherpa blog post, hear from three marketers who have worked in mobile, and created memorable (and profitable) mobile experiences.

THE WORD “FRIEND”

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The word “Friend” may have been generally devalued by Facebook brilliantly taking “ownership” of the word, but its all about how YOU use it, and the reputation you build. Always keep in mind… Your brand is what you do, your Reputation is what people Remember and Share. Since they were young, well before Facebook, I ... Read more

Toward Dumber

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If you want to reach more people, if you’re measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don’t make people uncomfortable or ask them to stretch. Remind them that they were right all along. Generate a smile ... Read more

Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute

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Catharine Hays, Executive Director of The Wharton Future of Advertising Program, recently interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, and Daniel Burstein, Senior Director, Content, MarketingSherpa, on Sirius XM Channel 111. Listen to the replay of that conversation or read the transcript to get insights into using customer-first marketing and customer-first science, to build your company’s sustainable, competitive advantage.

Email Marketing: Five ideas to increase your email’s perceived value

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There is no perfect formula to keep customers interested in your email marketing. However, there are some tactics and ideas you can use to make them perceive and understand the value your emails are offering to them, to get them through from open, to clickthrough, and finally onto conversion.

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