Catharine Hays, Executive Director of The Wharton Future of Advertising Program, recently interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, and Daniel Burstein, Senior Director, Content, MarketingSherpa, on Sirius XM Channel 111. Listen to the replay of that conversation or read the transcript to get insights into using customer-first marketing and customer-first science, to build your company’s sustainable, competitive advantage.