Articles from Best Marketing (trending on the web)

What Is Influence 2.0 And Why Is It Important In The Future Of CX?

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Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of ... Read more

BEST WAYS TO IMPROVE YOUR DIGITAL AND SOCIAL PRESENCE ~VIA @MAGNIFICENTMKTG

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Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do before they start their digital and social strategy? Ted Rubin: ... Read more

Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts

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Today on the MarketingSherpa blog, I wanted to bring up another point I don’t see discussed as much — you’re overlooking a plethora of untapped SMEs. Sure, your CEO is a SME. The head of Sales. You likely have someone in an evangelist role of some sort who is also a SME. But what about the customer service rep? The middle manager? Credentialing specialist? Purchasing associate? Transportation coordinator? Senior systems manager?They (and many inglorious but essential) functionaries in your organization are all victims of what I like to call: The Jackson 5 Effect.

EARS OPEN, EYES ON THE PRIZE: WHY SOCIAL LISTENING REQUIRES ACTION

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The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check out the latest social marketing content, come up with ... Read more

How Mr. Lube Canada leveraged data to create a personalized customer experience

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Customer retention and relationship management are the cornerstone of email marketing. Watch Andrea Shaikin, former Director of Customer Experience, Mr. Lube Canada, in the MarketingSherpa Media Center discuss how her team identified data for the purpose of finding rich customer insights.

MOST IMPORTANT PRACTICES A SOLOPRENEUR MUST DO WELL IN ORDER TO SUCCEED ONLINE

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Listen. If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right. What are they saying, what are they feeling, what are their pain points, what solutions do they need? Don’t just listen, but hear. Thanks to ... Read more

How to Use Social Media Tactics to Make Your Emails More Enticing

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You only have a short period of time to catch your customer’s attention once they open your emails. How do you get it — and keep it? This Sherpa blog post covers three tactics from marketers who are integrating social media, content and gamification tactics to keep customers interested.

MAKE IT EASY FOR CUSTOMERS TO DO BUSINESS WITH YOU

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If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about that, but it’s a point that many brands and service providers miss at a time when technology should ... Read more

Inbox Equilibrium: How small businesses are making an impact in customer’s inboxes

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As small, local businesses begin to explore email marketing, they have approached it differently than professional marketers — and it’s working. Learn from how these businesses connect with customers and make an impact in the inbox.

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