Today on the MarketingSherpa blog, I wanted to bring up another point I don’t see discussed as much — you’re overlooking a plethora of untapped SMEs. Sure, your CEO is a SME. The head of Sales. You likely have someone in an evangelist role of some sort who is also a SME. But what about the customer service rep? The middle manager? Credentialing specialist? Purchasing associate? Transportation coordinator? Senior systems manager?They (and many inglorious but essential) functionaries in your organization are all victims of what I like to call: The Jackson 5 Effect.