Articles from Best Marketing (trending on the web)

Ecommerce: Northwestern University study on how online reviews affect sales

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Northwestern University’s Spiegel Research Center recently conducted research into how online reviews influence sales. The Spiegel Center’s Executive Director and Research Center share some of their discoveries to help ecommerce marketers improve conversion in the extensive interview in this MarketingSherpa blog post.

RETURN ON EMPLOYEES… SOCIAL MEDIA EMPOWERS YOUR EMPLOYEES

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Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your customers, handle inventory or do the behind-the-scenes work ... Read more

B2C Marketing: How Skyjet developed an app to increase leads through cost transparency

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This year at MarketingSherpa Summit, we interviewed Jonathan Levey, Senior Digital Marketing Manager, Flexjet, about the company's journey developing an app for its Skyjet brand that both aligned with business strategy and exceeded customer needs.

Inbound Marketing: How to bust out of your social media growth plateau

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When social media gets too routine, your followers' eyes start to glaze over your posts. When that happens, they’re not sharing, not engaging and your community isn’t growing. Read this post to discover three potential tactics from your peers for shaking up your social media marketing.

EMPOWER YOUR EMPLOYEES TO LOOK BEYOND THE RULES

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When you think of the worst customer experiences you have had, does travel leap to mind? Some lost baggage here, a delayed flight there, a reservation snafu, and all of a sudden you’re dealing with customer service reps who have absolutely no power to solve your problem. Small problems turn into big ones, and you’re ... Read more

Marketing 101: What is lorem ipsum?

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If you’ve ever collaborated with your design team to create a landing page, an email template, print advertisement etc., they probably sent over a mock-up layout that shows the general aesthetic that the collateral will have. If you looked closely at that mock-up, chances are you saw it filled with text that made no sense (like the one below). Something you may not know? That nonsensical text actually has a name: lorem ipsum.

WHEN SETTING GOALS, GIVE YOURSELF A BREAK

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You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days – still young, by the way, ... Read more

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