Articles from Best Marketing (trending on the web)

DON’T BLAME SOCIAL MEDIA FOR LESS FACE-TO-FACE INTERACTION

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I’ve been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to face. The upshot, based on a study by the British government, is that we’re making fewer in-person visits than we used to. They’re called “social ... Read more

#RETAILRELEVANCY… EXPECTATIONS, ENGAGEMENT, AND CUSTOMER EXPERIENCE

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Retail Relevancy has never been more… relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the evolving way that consumers experience retail. In part two, we’re continuing that conversation, and digging into how the modern retail experience (when it’s done right) should empower ... Read more

ARE YOUNGER GENERATIONS DICTATING THE PATH OF INFLUENCER MARKETING?

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No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age ... Read more

The Future of Advertising: What Wharton learned from 200 marketing leaders

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The world is moving away from a standard view of advertising. Back in the ‘60s and ‘70s, advertising was fairly easy to identify. But what is it today? And what will it be tomorrow? These are the challenges that have been facing the advertising and marketing industry for at least the past decade. What should advertising be in the future? How do we get there? And, most importantly, who can answer these questions?

TELL YOUR STORY IN A WAY PEOPLE WILL CARE… RETURN ON RELATIONSHIP

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When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $’s and cents. It is what creates conversation, the content that creates trust, loyalty and advocacy. All of this will scale no matter the follower count because the vast majority ... Read more

NO MATTER WHERE TECH TAKES US, CUSTOMERS STILL NEED A HUMAN TOUCH

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If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your first priority. With every new trend and communication channel comes new opportunities to connect, so it’s natural for marketers to seek out the most promising tools for ... Read more

How a Healthcare Software Company Used Behavioral Marketing to Exceed Lead Targets by 400%

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Jeremy Mason, Director of Demand Generation, SCI, will discuss his takeaways from how his team redefined their primary buyer personas and launched a triggered email nurturing program based on prospect depth, role, readiness and behavior.

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