Articles from Best Marketing (trending on the web)

EMPLOYEES AS SOCIAL ADVOCATES: IT’S A TWO-WAY STREET

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EMPLOYEES AS SOCIAL ADVOCATES: IT’S A TWO-WAY STREET For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on ... Read more

How SAP Engaged Its Best Customers to the Close of $27 Million

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What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions?

After shifting significant portions of the organization’s spend and resources to increase customer engagement, SAP marketers ultimately generating $27 million in new pipeline creation and $57 million in progressed pipeline in 2014.

Web Retailers: Focus on Experience, Not Conversion

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Web Retailers: Focus on Experience, Not Conversion Focusing on the user experience rather than worrying solely about conversion rates shouldn’t be a novel idea, but too often the numbers take precedence over how we reach them. Not all conversions are created equal. If you optimize your app or website only for conversions, the tactics required ... Read more

Content Marketing…. the Times They are a Changing

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Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about—friends, family, personal interests and need, and social ... Read more

The Radical Idea: Outsourcing that touches the customer is penny wise, but pound foolish

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Many business decisions are made in a vacuum. One department decides based on its own key performance indicators how a business process should be carried out, without consideration of the ultimate boss – the customer.
In this “The Radical Idea” blog post, our aim is to raise a question in your mind about traditional business orthodoxy towards outsourcing, and make sure Marketing has a seat at the table anytime an outsourcing decision touches the customer.

How to take storytelling risks through publishing

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“Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.”

Read on to see how to take low-cost risks in content marketing that could pay off big with customers.

Marketing used to be much easier. Get budget. Buy ad. Make claim. Sell product.

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Marketing used to be much easier. Get budget. Buy ad. Make claim. Sell product.
However, with the rise of the web, consumers became more skeptical. And things became more difficult for marketers. So in this MarketingSherpa blog post, we take a look at one of the most successful brands at capturing a compelling voice for skeptical consumers, and what marketers can learn from its success.

Millennials something Snapchat something something

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Millennials are a difficult demographic to target, and are interested in a wider variety of communication forms than their predecessors.

Which is why digital marketers are targeting them with Snapchats. Read on to learn what the heck Snapchat is, how you can kind of do that Pokémon GO thing with them because it is location-based, and other ways to get Millennials off of their phones already and into your store.

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