Articles from Best Marketing (trending on the web)

Why Marketing is Best Suited to Manage Corporate Social Media

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  Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, ... Read more

Three Questions to Align Your Strategy, Marketing and Sales

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If your sales and marketing are not aligned with one another, then your business strategy is not as effective as it could be. Frank Cespedes, author, and Senior Lecturer at Harvard Business School, shares insights from his research and three questions to help sales and marketing leaders bring their efforts together.

Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists [Part II]

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In this part two post, we explore the second set of five key takeaways from the marketing industry’s biggest thought leaders our team as uncovered while preparing for MarketingSherpa Summit 2017. Read on to discover how they can help your team to become truly customer centric.

Establishing Trust: a Crucial Pillar in Building Customer Experience

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Communication: We know that in order to build trust with another person there must be good, two-way communication. It’s central to our existence as human beings, yet we struggle with it every day. Multiply that struggle by the number of people in your organization, and you can begin to see just how essential communication is ... Read more

Customer-centric Marketing: 5 takeaways on consumer behavior from researchers and strategists [Part I]

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In planning for MarketingSherpa Summit 2017, our team has come across 10 key takeaways from the marketing industry’s biggest thought leaders. Read on to discover how the first five insights can help your team to become truly customer centric.

Videos and Visions: Of Omni-Channel and Airports

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So… what does the future of retail look like and what might an airport have to do with this? Well first off, Omni-Channel’s a great buzzword, but how best to define the term and how can retailers (and even airport authorities) get from where they are today to the promised land? This week’s share ‘Videos ... Read more

Direct Marketing vs. Wholesale Marketing: How Steve Madden organizes and optimizes its $1.4 billion shoe empire

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Like many brands, Steve Madden sells to customers through many different channels. For example, 80% of the brand’s sales are wholesale, while 20% are direct to consumer. In this interview, Mark Friedman, President of Ecommerce, Steve Madden, told Daniel Burstein, Director of Editorial Content, MarketingSherpa, about how the brand learns about customer preferences, creates a unique value proposition, and the low-hanging fruit he’s discovered.

Children Can Teach “Us”… Let’s Not Miss Those Lessons!

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We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives… let’s remember all we can learn from our children. 1. Be ... Read more

How Integrating Customer Service and Marketing Can Build Successful Consumer Marketing

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Katie Laird, Director of Social Marketing, Blinds.com shares a few examples on how her team utilized their customer feedback to engage with their followers to help make the buying experience exceptional. Read on to find out how you can apply the takeaways to your company's marketing strategy.

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