Articles from Best Marketing (trending on the web)

Get it right: The Difference Between “Social Spend” and “Advertising Spend”

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Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every year. In 2015, the estimated social ad spend checked in ... Read more

How to Be Ready for the Future of Marketing in 3 steps

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Marketers by the very nature of what they do are constantly trying to predict what’s going to happen next. Read on for an interview with Nick Johnson, Brand Director, Incite Group, about the research he did with 18 CMOs to learn about the future of marketing and how you can prepare for it.

Future of Retail as an Omni-Channel ‘Internet of Things’

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    Future of Retail as an Omni-Channel ‘Internet of Things’ | Jeff Ashcroft | LinkedIn The future always comes faster than we think. Even more so in the evolving world of fast retailing where websites are now merging with bricks and mortar stores to create what last April I dubbed The Endless Store. How ... Read more

Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story

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According to a recent survey, customers ranked “word of mouth” as their second most preferred method for discovering new products. Yet, many marketers are not taking advantage of their current fans as much as they could be. Read on for three ideas on how to leverage your customers and incorporate word-of-mouth marketing into your campaigns.

Let’s Make this The Year of Face-to-Face Connection

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BY TED RUBIN Let’s put an end to NOT looking people in the eye so you don’t have to smile or say hello. I think 2016 should be The Year of Connection, and I’m not talking digitally here, but face-to-face. How often do you avert your eyes from others when in public situations, such as ... Read more

Email Marketing: 6 steps to re-engaging subscribers and cleaning your list database

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List hygiene should be a part of any email marketing strategy, but it’s also one of the most dreaded parts. Read on to learn how to re-engage inactive subscribers and clean your email list to improve campaign performance in six steps.

Use Digital Listening to Connect with Customers ~via @Workfront_Inc

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When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online for all but the most complex sales. ... Read more

Content Marketing: How to help subject matter experts come up with blog topics

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Constantly fueling the content beast that is a blog can be exhausting. However, the subject matter experts in your company could be sitting on great content ideas. The question is how to help them develop those ideas from their everyday work. Read on to learn how to help your subject matter experts come up with blog ideas.

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