Articles from Best Marketing (trending on the web)

How NakedWines.com Used Email to Maximize Lifetime Value

Submitted by on

Julia Fox, Marketing Manager, NakedWines.com, shares how she and her team used email to optimize member lifetime value during the early phases of the customer journey. By implementing a series of onboarding emails with an incentive structure, they were able to drive behavior correlated with customer quality and attract a mobile app audience. Julia spoke about how email can be utilized beyond generating sales to engage customers on a path to increased lifetime value.

Nurturing B2B Relationships On Social Media

Submitted by on

Nurturing B2B Relationships On Social Media ON MAR 28, 16 • BY TED RUBIN Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie Schneider ... Read more

Social Media Marketing: Online organic retailer grows following 600% in 18 months

Submitted by on

Many marketers are all about the brand. But, the customer dictates what the brand is, not the marketer. To help you better understand and build your brand using social media, read on to learn four lessons from the marketing VP of Door to Door Organics.

Change Management is Hard, Here Are 4 Ways to Make it Easier

Submitted by on

Before you attempt a big change in your company, whether it’s a brand overhaul or a systems change, make sure all who are affected know what you’re doing and why. Keeping your business running smoothly in a transition means addressing the needs of your employees before, during and after the change. So let’s start at ... Read more

How One Small Template Change Led to Greater Customer-centric Content for WeddingWire

Submitted by on

It's exciting to make changes to the body of your emails, but how long has it been since you've checked the bones? In this video from MarketingSherpa Summit 2016 Media Center, Bart Thornburg of WeddingWire discusses small template changes that serve your customer.

How to Engineer a Great Customer Experience

Submitted by on

Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the customer,” but unless you embed that into your company culture, and unless everybody from ... Read more

20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

Submitted by on

Read on for a futuristic look into Litmus’ Email Marketing in 2020 ebook, which features insights from MarketingSherpa’s own Daniel Burstein, Director of Editorial Content. See why marketers are agreeing that incredibly personalized and highly automated email is the future.

Empathy: The Groundwork for Building Lasting Relationships

Submitted by on

BY TED RUBIN The “and so it goes” phenomenon of going back to school that was so prevalent when school started again this year reminded me of how important milestones are to the people experiencing them, and why we need to cultivate empathy in all of our relationships (especially during those milestones). Perhaps you’re a parent ... Read more

Pages