Articles from Best Marketing (trending on the web)

Customer-first Marketing: Understanding customer pain and responding with action

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We have shared many helpful interviews from the MarketingSherpa Media Center at IRCE 2016. But this one was a little unique. Joe Peppers drew on his combined military and ecommerce experience to share lessons for improving the customer experience.

The Power of Social Influence

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In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website ... Read more

What have we become? (And what are we becoming?)

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Every day, we change. We move (slowly) toward the person we’ll end up being. Not just us, but our organizations. Our political systems. Our culture. Are you more generous than the you of five or ten years ago? More confident? More willing to explore? Have you become more brittle? Selfish? Afraid? Grumpy and bitter isn’t ... Read more

Are CMOs Deeply Dissatisfied With Traditional Digital Advertising?

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The title of this post is a bit of a paraphrase of something Mike Sands said to me not long ago. Mike is the CEO of Signal, a leader in real-time people-based marketing. And his company recently released the findings of a study done in partnership with Econsultancy that highlights the rise of addressable media amongst buyers ... Read more

3 Important Lessons About Building Your Email List

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Growing your list is not simply about numbers… it’s about adding value to what you do. In order to ensure that happens, the following are important parts of the process… 1. Permission is a privilege, not a right: Consumers do not owe us their attention, and they certainly do not owe us their permission. We need to ... Read more

Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

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When cultural phenomenon come around, marketers need to take notice – and the Pokémon GO craze offers a ton of ways to lure customers in. In this blog post, see how some companies are cashing in on the trend to get new customers through the door.

Good Marketing + Great Customer Service = Omni-channel Success

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In today’s world businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company: walking into a physical store; browsing a catalogue, visiting a website, or using social media. They also have multiple devices for accessing products or services, from desktops to smartphones. So ... Read more

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