Articles from Best Marketing (trending on the web)

SEIZE THE DAY: WHY 2017 SHOULD BE A YEAR OF EMBRACING THE PRESENT

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The time is now. Not next year, or six months from now, or at the conclusion of a five-year plan. Success won’t come with the next marketing conference, the new social channel around the corner, or the next piece of “game-changing” tech that’s just waiting to be unleashed on the world. Your future is written ... Read more

Trust Your Customers to Raise Their Hands: How to use non-gated content to more than double high-quality leads

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Instead of forcing form fills, see how Chris Keller’s team at Health Catalyst set their content free to increase shareability and lead quality while more than doubling leads during a three-quarter period.

BUILD YOUR BRAND REPUTATION WITH KINDNESS

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What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness and consideration that stick with you for a lifetime. In other ... Read more

The Most Shared Articles from MarketingSherpa Blog in 2016

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In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months. Looking back at top content helps us see what our readers found to be the most helpful and valuable content, and it helps you to know what your peers are looking for.

BUILDING A BRAND CULTURE: SERIOUS CHANGE IS NEEDED

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What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the occasional unicorn who shares photos of your product’s packaging, perfectly positioned in ... Read more

MILLENNIALS… WHAT YOU NEED TO KNOW

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If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the “secret” of marketing to Millennials, Gen Z, or whatever generation comes next. There’s no “secret,” ... Read more

8 GIFs of Hanukkah

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We wanted to get you gifts this holiday, but all we have are some GIFs. Our bad!
Here are some more marketing mishaps, one for each night of Hanukkah.

ANGER AND INFLUENCE… NOT GOOD BEDFELLOWS

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You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us. Negativity (and anger in particular) is not only an emotional state of being—it’s a destructive psychological force that colors everything ... Read more

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