MY LATEST BOOK IS LIVE… THE AGE OF INFLUENCE: SELLING TO THE DIGITALLY CONNECTED CUSTOMER
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What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence on a personal level, as well as influence from a business perspective. We ... Read more