Startups 101: How and why a green retailer chose to bootstrap instead of accepting venture capital

Should you accept outside funding for your startup and give up some control in the process? Or bootstrap the company yourself, but possibly lose out on growth opportunities?

Watch this interview to hear the trade-offs of bootstrapping versus venture capital (VC) funding from the perspective of the founder of a sustainable ecommerce retailer, who has made these decisions for the past seven years.